Introduction to Fashion Marketing - University of Fashion

Introduction to Fashion Marketing

Introduction to Fashion Marketing

Learn from a fashion industry expert all about the subject of fashion marketing. You will learn the definition of fashion marketing, the purpose of fashion marketing and how to develop a marketing concept. By learning about demographics and psychographics you will be able to build a consumer profile, the key to creating your brand. You’ll also learn what it means when marketer’s talk about the 4Ps and the marketing mix.

Once you’ve watched this lesson, move on to our Fashion Branding and Licensing lessons next.