Fashion Startup 101 – Part 3 – Promoting, Marketing & Producing a Collection
Part 3, Promoting, Marketing, Producing a Collection, is the last in our series called Fashion Start Up 101. In this lesson, New York based designer Kathlin Argiro takes you through the process of how to promote and sell your collection. From exploring the pros and cons of hiring a sales rep to deciding which trade show is right for selling your line, Kathlin shares how, with her years of experience in the fashion industry. Whether you choose to open your own store or choose to sell through an E-Commerce site you will learn how it’s done. You’ll learn various ways to promote your products and finally all about the pre-production and final production process before your merchandise is shipped to your customers.
Steps for Launching Your Collection
So, when you’re launching your collection, it’s very important to remember that it needs to be promoted at the right place, at the right time. In both wholesale and retail, one of the first things you have to do is photograph your collection. You will use these photographs to create a website, and then you will use them, also, in social networking, Facebook, Twitter, Pinterest, Instagram. These can create a viral network to your customers that will be essential to making your line a success.
So, when you’re promoting your collection to wholesale buyers, it is essential to have line sheets with all the information for your collection, style numbers, pricing, fabric information, deliveries, as much information as possible, coupled with beautiful pictures, can make all the difference in the world to promoting your collection.