Fashion Startup 101 – Part 3 – Promoting, Marketing & Producing a Collection
Part 3, Promoting, Marketing, Producing a Collection, is the last in our series called Fashion Start Up 101. In this lesson, New York based designer Kathlin Argiro takes you through the process of how to promote and sell your collection. From exploring the pros and cons of hiring a sales rep to deciding which trade show is right for selling your line, Kathlin shares how, with her years of experience in the fashion industry. Whether you choose to open your own store or choose to sell through an E-Commerce site you will learn how it’s done. You’ll learn various ways to promote your products and finally all about the pre-production and final production process before your merchandise is shipped to your customers.