Fashion Startup 101 – Part 1 – The Fundamentals
This lesson is the first in our series entitled Fashion Start Up 101. In Part 1-The Fundamentals, fashion designer Kathlin Argiro will get you started by asking you to choose the market category that you want to design for and then explore that customer is in terms of age, lifestyle and demographics. She’ll walk you through various channels of distribution to market your product as well as important things to consider as they relate to price, logo and legal issues, so that you can create a successful brand.
Next up… Fashion Start Up 101 Part 2- Designing, Merchandising and Costing a Collection.