Fashion Social Media & Brand Protection

Fashion Social Media & Brand Protection

Fashion Social Media & Brand Protection

In this lesson you will learn about the benefits of social media in the development of your brand and also about the risks. Our legal expert will explain the difference between defamation and libel, how to mitigate the risks when using social media, and what to do if someone engages in the defamation of your brand. This lesson is a must for anyone using the Internet for brand promotion.

Module Description
1 Benefits of Social Media for Brand Development
2 Risks of Using Social Media to Promote Your Brand
3 Mitigating the Risks of Using Social Media for Branding
4 Defamation of Your Brand on Social Media
5 Strategies to Re-establish Your Reputation & Brand
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MODULE 1 • Benefits of Social Media for Brand Development

Hi, my name is Shirin Movahed and today’s lesson is on social media and brand protection. So, let’s discuss the benefits of social media for brand development. Well there are significant benefits for brands that build engaging presence on social networking sites such as Facebook, LinkedIn, Instagram, Twitter, Snapchat, Vine, and other related platforms. There are businesses that can also succeed on marketing through social media platforms and create unofficial brand ambassadors at no cost to them and who are genuinely excited about their products and services and willing to share them with their friends and family. There is also significantly lower costs than traditional marketing avenues such as print, TV, and radio. It’s also faster and much easier to reach greater masses and target market demographics around the globe. Businesses can also engage with the customers and their fans and foster real connections.

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