Fashion Marketing in the 21st Century - University of Fashion

Fashion Marketing in the 21st Century

Fashion Marketing in the 21st Century

Building on our Introduction to Marketing lesson, this lesson addresses issues that confront a marketer in the 21st Century. You will learn about how social media and social issues affect the marketing mix, how technological forces aid in the promotion of fashion product and what role the fashion industry plays as it relates to social responsibility.

For more on the business of fashion, view our lessons on licensing and branding.